WHAT IS YOUR IDENTITY?

AN IDENTITY IS A BRAND’S SET OF VISUAL ELEMENTS.

A subset of a brand is the brand identity (also called corporate identity or identity system). The key word is identity. Just like with people, checking an ID proves you’re you and not somebody else. The tangible elements you can see when a company communicates with you comprise its identity design:

Logos, websites, letterhead, business cards, envelopes, flyers, postcards, brochures, signage, invitations, apparel, promotional, social media, electronic marketing, memorial, and more...

A brand style guide documents a brand’s evolving identity.

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We help clients keep their company’s visual identity fresh, cohesive, and professional. We often create collateral material that coordinates with new and existing websites. That’s smart marketing.

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Our clients find this “one-stop shopping” aspect very convenient and very cost-effective. For a free and no-obligation discussion about your graphic design project or print job, please contact us: